How A lot Does it Value to Begin a Membership Web site? (2021 Version)

September 7, 2021

Are you making an attempt to determine how a lot does it value to begin a membership website?

There are numerous various factors that may have an effect on the price of your membership web site. You’ll want to interrupt them down into all of the totally different necessities to maintain your funds beneath management.

On this article, we’ll present you ways a lot does it value to begin a membership website.

Calculating the cost of building a membership website

How one can Calculate the Value of a Membership Web site?

To calculate the price of a membership web site, you’ll want to interrupt down your spending into elements.

This consists of selecting the best platform, subscription addon, cost processor, and different instruments / providers that you just’ll want. All of them depend upon your enterprise necessities, funds, and development technique.

To maintain this text centered, we’ll break down our membership website value evaluation into the next main bills:

There are a number of nice membership platforms that you need to use to construct a membership web site. Three main gamers within the trade are MemberPress (WordPress), Shopify, and Teachable.

Shopify and Teachable are SaaS (Software program as a Service) platforms. They provide a neater setup initially, however they’ve restricted flexibility and better prices. Extra importantly, they cost you based mostly on transactions which is able to take away an enormous chunk of your income over time.

That is why we suggest utilizing MemberPress, which is the best membership site plugin in the marketplace. They permit you promote limitless memberships with no additional transaction charges.


It runs on prime of WordPress, which is already the best website builder on this planet utilized by over 42% of all web sites on the web.

Plus, you get full management over your membership website with the flexibleness to decide on your personal cost service, integrations, and add any function that you really want.

This allows you to management the price of your membership web site and alter it as your enterprise grows. In the long term, you’ll have the ability to make a sustainable enterprise whereas saving a ton of cash.

MemberPress has built-in options to promote on-line programs, digital subscriptions, and even bodily memberships like associations.

Enterprise homeowners utilizing MemberPress are projected to earn over $600 million in 2021.

Membership Web site Internet hosting and Setup Prices

Similar to every other sort of web site, you’ll want a domain name and webhosting account to begin a membership web site.

Usually, a site identify prices round $16.99 per 12 months and webhosting plans begin at $7.99 monthly (paid yearly).

This isn’t low-cost, contemplating that you just’ll have to spend cash on different elements as effectively.

Fortunately, the crew at Bluehost have agreed to supply WPBeginner readers a beneficiant 60% low cost on internet hosting with a free area identify + SSL certificates which you’ll want to be able to settle for funds. Principally, you will get began for as little as $2.75 monthly.

→ Click Here to Claim This Exclusive Bluehost Offer ←

Bluehost is without doubt one of the finest webhosting corporations on this planet and an formally really useful WordPress internet hosting service.

Various choices: If you’re searching for another, then SiteGround is one other glorious choice. For extra choices, see our knowledgeable choose of the best WordPress hosting companies.

Subsequent, you’ll have to get a MemberPress license which begins at $179 / 12 months for a single website license.

This provides you all of the options you want equivalent to limitless members, no transaction charges, capability to just accept funds on-line, subscription administration, e mail automation, straightforward course builder, advertising and marketing integrations, and extra.

MemberPress pricing

After you obtain MemberPress, you possibly can go forward and observe our step-by-step directions on how to make a membership website in WordPress.

Estimated prices of internet hosting and setup:

Area and webhosting: Ranging from $2.75 monthly – $25 monthly
MemberPress: $179 – $479 (relying in your licensing plan)

Cost Processing Prices for Membership Web site

The recurring income mannequin is what makes membership web sites a profitable online business idea.

MemberPress helps each Stripe and PayPal cost gateways that you need to use to just accept bank cards. It’s also possible to use Authorize.Internet as a cost technique with their Professional plan.

Whereas MemberPress doesn’t cost any extra transactional payment, these cost service suppliers (service provider banks) do have a cost processing payment, and that is managed by Visa, MasterCard, Amex, and different bank card corporations.

You’ll have to pay these charges irrespective of which membership platform you utilize.

For instance, PayPal might cost 2.90% of the transaction quantity and a set price of $0.30 USD for home transactions. It might additionally cost an extra 1.50% for worldwide transactions.

PayPal payment processing fees

Equally, Stripe would cost $2.9%, a $0.30 USD mounted price payment, and an extra 1% for worldwide transactions.

The good thing about MemberPress is that you just don’t pay them any transaction charges for utilizing the platform. Additionally your cost processing prices solely will get decrease as your enterprise grows as a result of Stripe provides decrease charges for increased processing volumes.

Whereas different suppliers like Teachable cost you an extra 5% transaction payment for utilizing their platform on prime of the payment you pay for cost processing providers.

Estimated prices of cost processing:

PayPal: 2.90% + 0.30 mounted price. Further 1.50% on worldwide transactions.
Stripe: 2.90% + 0.30 mounted price. Further 1% on worldwide transactions.

Design Prices for a Membership Web site

Design and templates for membership websites

Subsequent, you could select a design on your membership web site. Fortunately, there are a whole lot of free and paid web site templates that work fantastically with MemberPress.

Nonetheless, you’ll need to stand out from the gang with a surprising design that appears skilled and effectively polished.

Not solely will it create a great impression of your model, nevertheless it’ll additionally assist your clients simply navigate your web site. This ends in increased engagement and gross sales.

There are three design choices you possibly can select from based mostly in your funds. We’ll focus on them in low to excessive pricing order:

  • Free WordPress themes
  • Premium WordPress themes
  • Customized WordPress themes

Free WordPress themes:

Free WordPress themes include the apparent advantage of saving cash, however they usually embrace restricted help and customization choices in comparison with paid or premium WordPress themes.

Premium WordPress themes:

Premium or paid WordPress themes include a price ticket, however embrace extra customization choices and precedence help from builders.

Pricing for premium WordPress themes often begins at $30 USD per 12 months. Listed below are among the hottest membership web site themes:

  • Divi – Some of the versatile WordPress themes appropriate to make any sort of web site together with membership websites.
  • Astra – Astra is a well-liked multipurpose WordPress theme that works fantastically with membership websites. It comes with dozens of starter web site templates and a 1-click setup.
  • Ocean WP – One other versatile WordPress theme that comes with highly effective customization choices.

For extra design inspiration, see our choose of the best WordPress membership website themes.

A customized WordPress theme:

A customized WordPress theme is once you hire a WordPress designer/developer to code a novel membership web site theme on your web site.

This lets you add customized options to your web site and have a novel design that stands out from different membership websites.

Nonetheless, customized WordPress themes could be very costly. The fee would depend upon the options you need to add and the experience of the developer.

A customized theme might value between $1500 to $6000 for a medium-sized enterprise. An enterprise-level design might value much more than that.

Estimated prices of membership web site design:

Free to $30 for a WordPress theme.

$1500 – $6000 for a customized design.

Important Addons and Extensions Prices

WordPress plugins

MemberPress runs on prime of WordPress, which implies you possibly can add extra options to your web site by utilizing plugins.

A WordPress plugin is a chunk of software program that provides new capabilities to your web site. For example, there are contact form plugins, landing page builders, social media plugins, and extra.

There are additionally plugins made particularly for MemberPress as effectively.

Nearly all of WordPress plugins can be found at no cost. Even many paid plugins even have a lite or free model that you need to use.

You may attempt to maintain your membership web site prices down by utilizing free plugins at any time when doable.

Right here is fast checklist of important WordPress plugins that you could be want instantly. All of them can be found at no cost.

Should-Have Options

WPForms – Means that you can easily add a contact form to your membership web site.

MonsterInsights – Join your membership website to Google Analytics and see how customers discover and use your web site. This helps you learn to convey extra customers and make extra gross sales.

WP Mail SMTP – Emails are essential for operating a membership web site. WP Mail SMTP fixes WordPress e mail deliverability by concern by correctly sending emails utilizing an SMTP server.

Advertising and web optimization

All in One SEO – Simply optimize your membership web site web optimization to get extra free visitors from serps.

PushEngage – Simply ship push notifications to your customers on cellular in addition to desktop. It helps improve web site visitors, enhance conversions, and develop your enterprise.

OptinMonster – helps you enhance conversion charges by changing web site guests into subscribers and paying clients.

Bonus Instruments

SeedProd – An intuitive drag and drop web page builder that permits you to rapidly create customized touchdown pages and design layouts.

Uncanny Automator – Create automated workflows to handle your membership web site. This helps you save time and create higher person expertise on your clients.

RafflePress – Simply run giveaways and contests on your members to spice up engagement and develop your visitors.

Want much more options? Listed below are among the must have WordPress plugins that you could be need to try. A lot of them are free or have a free model.

Estimated prices of addons and extensions:

Free to Limitless.

We suggest beginning out with free variations of plugins at any time when doable. This retains your prices down and you’ll select to purchase premium plugins later as your enterprise grows.

Premium Instruments and Addons for a Development Membership Web site

We suggest all customers to begin with shared internet hosting and use free plugins and theme to maintain the prices down. This protects you cash and permits you to deal with rising your enterprise.

As soon as your enterprise begins rising, then you possibly can select to speculate some cash on additional options and premium instruments. Following are a couple of extra options which you can later add to your web site when you possibly can justify the fee.

Electronic mail Advertising – We suggest utilizing Constant Contact which is the best email marketing service for small companies. For superior advertising and marketing automation, you need to use both Drip, ConvertKit, or HubSpot.

Dwell Chat Assist – Live chat software helps you exchange extra customers into paying members. We suggest utilizing LiveChat which is the most effective customer support platform in the marketplace. (Value: Ranging from $16 per agent monthly)

Enterprise Cellphone Service – A business phone number permits you to simply handle enterprise calls utilizing one quantity. We suggest utilizing Nextiva, which is the most effective telephone firm for small companies. (Value: $18.95 monthly)

Observe: All of those extra providers should not obligatory to construct a membership web site. You may select so as to add them to your website as your enterprise grows.

Complete Value of Constructing a Membership Web site

Now that now we have coated the primary areas of spending, let’s check out the full value to construct a membership web site.

Remember that your prices would improve as your enterprise grows or you’ll be able to make investments extra into it. We now have damaged down the fee vary into three classes.

  • Starter Membership Web site (Advisable): $212 per 12 months or $17.66 monthly (Shared internet hosting $2.75 / month, MemberPress $179 / 12 months, free plugins and theme).
  • Development Membership Web site: $300 – $1000 (WordPress internet hosting improve $4.99/mo, MemberPress Professional $299/yr, paid plugins and advertising and marketing providers).

For enterprise stage membership web sites the prices might go increased. They will select devoted internet hosting server, customized design, and rent builders to jot down customized WordPress plugins.

The very best half about utilizing MemberPress to construct your membership web site is that you’re answerable for controlling the fee.

This implies you don’t pay for something that you just don’t want instantly, and you possibly can nonetheless construct a strong membership web site.

Tips about Protecting The Prices Down on Your Membership Web site

Keeping costs down

Constructing a membership web site with WordPress and MemberPress permits you to select the way you spend cash in your membership web site.

We suggest all customers to begin small and scale their web site as their enterprise grows.

Now many customers evaluate their web site with already established web sites of their trade. This isn’t a good comparability as these companies have been round longer and have already got a income stream to justify spending extra money.

As a starter membership neighborhood you don’t want flashy premium options proper off the gate.

You can begin with a shared internet hosting plan on Bluehost which supplies you a free area + SSL. Then, you should buy MemberPress Primary license plan and begin constructing your membership web site.

For important options, you possibly can depend on free WordPress plugins and theme. You’d be shocked with what you are able to do utilizing solely the free plugins.

As your enterprise takes off, you can begin investing on premium options. Even then, yow will discover glorious WordPress deals and coupons to get reductions on all the highest instruments and providers.

We hope this text helped you learn the way a lot does it value to construct a membership web site. You may additionally need to see our full information on how to create an email newsletter, or our comparability of the best webinar software platforms.

Should you preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. It’s also possible to discover us on Twitter and Facebook.

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